Introduction
Hey everyone welcome to the seo fundamentals course and In this course i’ll be teaching you the fundamentals of seo with a heavy focus on execution and while it’s a beginner’s seo course i don’t want you to be fooled by the word beginner even for an eight-figure business like ours we don’t do anything crazy technical or complicated right from the start we’ve stuck with the fundamentals of seo that led to compounded growth and today our site gets over a million monthly visits from google search alone making seo one of our most effective strategies to get traffic to our site
So the course is broken down into four modules plus this video which is more of an introduction to the course as well as in seo 101 in this video we’ll go over the basics of seo and cover things like what it is why it’s important and how it works you’ll then move on to module one which is on keyword research throughout these lessons i’ll show you how to find keywords to target that can benefit your business it’ll also set the foundation for the next module which is on-page seo in this module we’ll talk about optimizing your pages to rank for those keywords the next module will be on link building this is one of google’s most prominent ranking signals which has proven to contribute to higher rankings in search finally we’ll finish off the course with the basics of technical seo which will mostly be about best practices and website maintenance
What is SEO and Why It Matters
All right let’s kick things off with the seo basics we’ll talk about what search engine optimization is why it’s important and how google works seo stands for search engine optimization and it’s the process of optimizing content to be discovered through a search engine’s organic search results now let’s talk a bit about how they work if you’re completely new to seo then it’s easiest to think of search engines as libraries but instead of storing books they store copies of websites and web pages so when you search for a query the search engine will then look through all pages in its index and try to return the most relevant results and seo helps demonstrate to search engines that your page is that result
Now you might be thinking why should i focus on seo when there are so many other marketing mediums well there are three major things that attract marketers to search engine optimization and in my opinion these three things make seo the best traffic source number one unlike paying for ads search traffic is free number two organic traffic is typically consistent once you’re ranking high whereas other mediums like social media and email marketing often result in traffic spikes that usually end up fading to nothing and it makes sense because social media networks are designed to surface fresh content emails often get marked as read forgotten or land in the spam box whereas search traffic is a result of users actively searching for information and the number of searches for a given topic is typically consistent month to month and number three you have the opportunity to reach massive audiences you wouldn’t have access to otherwise
How Google Works (Crawling, Indexing, Ranking)
In fact as of october 2019 there were nearly 4.39 billion internet users around the world and almost 4 billion of those people are google users this is why search engine optimization is an 80 billion dollar industry and why marketers from all walks of life are adopting and pursuing it today everyone wants their business to get discovered and seo is the perfect way to do that now let’s briefly talk about how google works and there are two parts to this the first is crawling and indexation and these two things are what actually allows google to discover web pages and create their search index
So to actually attain information google uses crawlers also known as spiders which gather publicly available information from all over the web the spiders will start crawling from a list of known urls called seeds then they follow the hyperlinks on those pages and crawl those newly discovered pages and this process goes on and on allowing them to collect a ton of information they then take all of this data back to google servers to be added to their search index and that’s what people like you and i are searching through when we key in a query in google
Google Ranking Factors (Backlinks, Intent, Content Depth)
Now if you were to search for something and google returned every result that mentioned your words on the page then you’d end up with really bad results this brings us to the second part which is google’s ranking algorithm google has hundreds of ranking signals and they make tweaks to their algorithm 500 to 600 times per year so to be frank no one knows exactly how their algorithm works
First are backlinks backlinks are links from a page on one website to another and google has said on their house search works page that if other prominent websites link to a page that’s proved to be a good sign that information is well trusted
Second is search intent which represents the reason behind a searches query and third is content depth search engines are made up of computer programs so they can’t actually read and understand text like you and i would nevertheless google has poured billions of dollars into creating sophisticated technology that understands content to a certain degree
Keyword Research Fundamentals
welcome to the first module which is on keyword research in this first lesson we’re going to talk about what keywords are and how to choose them using a simple four point checklist let’s get started
So what are keywords in the context of seo they’re simply just words and phrases that people type into search engines to find what they’re looking for
Keyword research is the process of finding keywords that people are inputting into search engines and we’ll get into this process in the upcoming lessons
How to Choose Keywords (Checklist)
The first thing to check is if your keyword has search demand
Second checkpoint is to check the traffic potential
Next point is to assess the business potential
Fourth is to match search intent
Final point is to determine whether you can rank for your keyword
We also need to check keyowrds have high traffic with low Keyowrd difficulty (KD)
1-20 kd keyword easy rank
20-30 kd keyword medium rank
30-50 kd keyword hard rank
50-100 kd keyword hardest rank
Search Intent Explained
Search intent represents the reason behind a searcher’s query and matching search intent is one of those must do things to show search engines that your page will fulfill their goal to deliver the most relevant results
The three type of search intent:
Content type
Content format
Content angle
On-Page SEO Basics
What is on-page seo it’s simply the practice of optimizing web pages to rank higher in search engines and it revolves heavily around optimizing pages for search intent
On-page seo is not about stuffing exact match keywords
On-page seo is not about using your keyword a specific number of times
On-page seo is not about meeting a minimum word count
You need to optimize
- H1
- URL
- Subheading
- Adding 1% to 1.5% Keyword
- Image ALT tag and size must be under 100 kb
- Meta title
- Meta description
Link Building Basics
Link building is the process of getting other websites to link to a page on your website and these hyperlinks are called backlinks
Link building is the process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs. When we are creating backlinks then make sure Domain rating (DA), Page authority (PA) is high and Spam(SS) score less under10, Domain rating(DR) is high, site is good traffic, good baclink and site indexing also good
There are many types of backllinks
- Profile
- Forum
- Blog
- Classified ads
- commenting
- guest post
- web 2.o
- article
- press release
Technical SEO
Technical SEO ensures search engines crawl, index, and understand your site via logical structure, fast load times through caching and image compression, and tools like robots.txt and sitemaps. Avoid issues like noindex tags or duplicates with canonicals, schema and redirects; run weekly audits with Ahrefs Site Audit for health. Maintain site speed and internal linking for efficient crawling.
All SEO Tools
- Search console
- Google analytic
- Google trend
- Ahref
- Semrush
- Screaming frog
- Dapacheckerpro
- Dr checker
- pagespeed insight
- gtmetrix
- Detailed SEO
- Keyword Surfer
- keywordseverywhere
- Do follow and no follow checker
- Open multiple url
- SEOquake
Important Plugins
- Site Kit by Google
- Rank Math SEO, All in one seo (AIO) and Yoast seo
- Contact Form
- Elementor
Conclusion (SEO Course for Beginners)
So as you can see understanding how hard it will be to rank in google will be a key skill to your success in search why because it’s the first step to getting predictable results after all if you know what it’ll take to rank ahead of your competition then it all comes down to execution and that’s what the next two modules are all about this complete seo course for beginners will help you learn to rank #1 in google step by step
FAQ – SEO Course for Beginners
What is SEO course for beginners?
Seo course for beginners is a step by step guide that teaches how to optimize content and rank higher on google using fundamental strategies
Why SEO is important for beginners?
seo helps beginners get free organic traffic consistent visitors and long term growth without spending money on ads
How long does it take to learn SEO?
Learning basics can take a few weeks but mastering seo requires continuous practice and real world experience
What is keyword research in SEO?
Keyword research is the process of finding words and phrases people search on google to target them in your content
Can beginners rank #1 on Google?
Yes beginners can rank #1 by following seo fundamentals like keyword research content optimization and link building properly in this seo course for beginners
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